The Current Point of View: Sustainable Sports Tourism in Vojvodina

Radenko Matić Orcid logo ,
Radenko Matić

Faculty of Sport and Physical Education, University of Novi Sad , Novi Sad , Serbia

Sports Management and Sociology Lab, University of Novi Sad , Novi Sad , Serbia

Ivana Milovanović Orcid logo ,
Ivana Milovanović

Faculty of Sport and Physical Education, University of Novi Sad , Novi Sad , Serbia

Sports Management and Sociology Lab, University of Novi Sad , Novi Sad , Serbia

Brigita Banjac Orcid logo ,
Brigita Banjac
Contact Brigita Banjac

Faculty of Sport and Physical Education, University of Novi Sad , Novi Sad , Serbia

Sports Management and Sociology Lab, University of Novi Sad , Novi Sad , Serbia

Patrik Drid Orcid logo ,
Patrik Drid

Faculty of Sport and Physical Education , University of Novi Sad , Novi Sad , Serbia

Faculty of Medicine, University of Novi Sad , Novi Sad , Serbia

Nebojša Maksimović Orcid logo ,
Nebojša Maksimović

Faculty of Sport and Physical Education, University of Novi Sad , Novi Sad , Serbia

Sports Management and Sociology Lab, University of Novi Sad , Novi Sad , Serbia

Kostas Alexandris Orcid logo
Kostas Alexandris

School of Physical Education and Sport Science, Aristotle University of Thessaloniki , Thessaloniki , Greece

Editor: Danilo Radanović

Published: 17.12.2025.

Volume 18, Issue 1 (2026)

https://doi.org/10.31382/20260601

Abstract

The expectations of modern sports tourists, athletes, and recreationists are increasingly focused on integrated contents and perspectives that are related to the concept of sustainability. Such a development trend requires that research directions be directed towards the contexts of this interdisciplinary approach. This study focuses on the development of sustainable sports tourism, aiming to assess the current state of sports tourism in Vojvodina through a SWOT analysis and to examine stakeholder perspectives via interviews. This is a cross-sectional study, which comprises SWOT analysis, and semi-structured interviews (N = 30). Results discover that region of Vojvodina has potential for tourism development. However, due to poor implementation of strategies, disorganization and limited resources, it has not yet reached its potential. These obstacles could be overcome through stronger brand differentiation and strategic management, while emphasizing the advantages of this region, such as the preserved nature, multiculturalism, authentic food and sustainable principles.

Keywords

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