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The Current Point of View: Sustainable Sports Tourism in Vojvodina
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The Current Point of View: Sustainable Sports Tourism in Vojvodina
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Faculty of Sport and Physical Education, University of Novi Sad , Novi Sad , Serbia
Sports Management and Sociology Lab, University of Novi Sad , Novi Sad , Serbia
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Faculty of Sport and Physical Education, University of Novi Sad , Novi Sad , Serbia
Sports Management and Sociology Lab, University of Novi Sad , Novi Sad , Serbia
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Faculty of Sport and Physical Education, University of Novi Sad , Novi Sad , Serbia
Sports Management and Sociology Lab, University of Novi Sad , Novi Sad , Serbia
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Faculty of Sport and Physical Education , University of Novi Sad , Novi Sad , Serbia
Faculty of Medicine, University of Novi Sad , Novi Sad , Serbia
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Faculty of Sport and Physical Education, University of Novi Sad , Novi Sad , Serbia
Sports Management and Sociology Lab, University of Novi Sad , Novi Sad , Serbia
School of Physical Education and Sport Science, Aristotle University of Thessaloniki , Thessaloniki , Greece
Editor: Danilo Radanović
Abstract
The expectations of modern sports tourists, athletes, and recreationists are increasingly focused on integrated contents and perspectives that are related to the concept of sustainability. Such a development trend requires that research directions be directed towards the contexts of this interdisciplinary approach. This study focuses on the development of sustainable sports tourism, aiming to assess the current state of sports tourism in Vojvodina through a SWOT analysis and to examine stakeholder perspectives via interviews. This is a cross-sectional study, which comprises SWOT analysis, and semi-structured interviews (N = 30). Results discover that region of Vojvodina has potential for tourism development. However, due to poor implementation of strategies, disorganization and limited resources, it has not yet reached its potential. These obstacles could be overcome through stronger brand differentiation and strategic management, while emphasizing the advantages of this region, such as the preserved nature, multiculturalism, authentic food and sustainable principles.
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