Dragan Kokovic, Faculty of Philosophy, University of Novi Sad
Culture as industry is an indisputable fact which has expanded due to developmental
requirements and trends of capitalism, as well as high technological contents which unavoidably
tend to extend their productive and distributive forms to all areas of the society. Technological
order is an evil destiny which negates the traditional concept of culture, and which will
resurrect in the form of industry. Criticism of culture industry assumes criticism of one way of
production of social life. Culture loses its actual emancipation power since the system uses it for
its own aims and includes it into its own circle; it gets submerged but comes to surface again as a
regenerated industry. Thus the way of production enters the stage of constitution and regulation
of the structure as a whole.
Keywords: culture industry, consciousness industry, everyday life, sport, cultural modulation of
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